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The Power of the Polls: Do They Lead or Follow Events?

The Power of the Polls: Do They Lead or Follow Events?

Thursday, November 6, 2008 from 6:30 PM to 9:00 PM (ET)

Toronto, Ontario


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The Canadian Journalism Foundation hosts a panel discussion on a timely topic:

The Power of the Polls: Do They Lead or Follow Events?


With federal elections in both countries, Canadians and Americans have been exposed to more political polling this fall than ever before in our history. The proliferating polls – daily, nightly and rolling; by phone and by internet – dominated a great deal of the media coverage of the two elections. Poll results provided such an inexhaustible supply of news stories and fodder for commentaries, candidates and their platforms seemed to disappear at times in the blizzard (or fog) of polling coverage.

Polls play an important role in our democratic elections. They help political parties by focusing their attention on issues the public deems important. They also help journalists by providing a reliable source of data that can serve as the basis for accurate, informative news stories. However, some would argue that polls which solely report on the parties’ standings – and the media outlets that promote such polls – do nothing to assist voters to make informed decisions about issues and candidates.

Many polls prove to be quite accurate within their margins of error, but others do not. It can be argued that bad polling drives out good reporting.

Do “horse race” polls unduly influence voters’ decisions? What responsibility do the media have in broadcasting poll results? In the wake of both the Canadian and U.S. elections, our expert panel discusses the effect opinion polls may or may not have had on the outcomes, and the role of the media in elections and democracy.

WHO: Featured panelists include Darrell Bricker, Chief Executive Officer for Ipsos Global Public Affairs; Barry Kay, associate professor in the political science department at Wilfrid Laurier University; and Geoff Stevens, journalist and political columnist for the Record in Kitchener-Waterloo and the Mercury in Guelph. The panel will be moderated by former Toronto Star editor and publisher John Honderich.

WHERE: The MaRS Centre, Collaboration Room 3
101 College St. (at University Ave.)
Map and directions

WHEN: Thursday, November 6, 2008. Presentation 6:30-8:00, Reception 8:00-9:00

Visit http://cjf-fjc.ca/programs.htm for panelist bios and more information about Canadian Journalism Foundation events.

Sponsored by: Waste Management Canada

When

Thursday, November 6, 2008 from 6:30 PM to 9:00 PM (ET)

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Where

The MaRS Centre
Collaboration Room 3
101 College St.
Toronto Ontario
Canada




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Canadian Journalism Foundation

The Canadian Journalism Foundation promotes excellence in journalism by celebrating outstanding journalistic achievement through an annual awards program; by operating journalism websites, J-Source.ca (English) and ProjetJ.ca (French), in cooperation with the country’s leading journalism schools; by organizing events that facilitate dialogue among journalists, business people, government officials, academics and students about the role of the media in Canadian society; and by fostering opportunities for journalism education, training and research. Please visit us at http://cjf-fjc.ca.

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